Chai Why? – The Making of the Indian "National Drink" a talk by Dr Philip Lutgendorf at Conference Room - 1, India International Centre (IIC), Lodhi Estate > 6:30pm on 10th January 2013

Time : 6:30 pm 

Entry : Free (Seating on First-Come First-Served basis)
Note : Call 011-24619431 (IIC) to re-confirm any last minute change or cancellation of the event.

Place : Conference Room - 1, India International Centre (IIC), 40 Max Muller Marg, Lodhi Estate, New Delhi-110003
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Area : Lodhi Road Area Events

Event Description : Chai Why? – The Making of the Indian “National Drink” a talk by Dr Philip Lutgendorf, Professor of Hindi and Modern Indian Studies, Dept. of Asian and Slavic Languages and Literature, University of Iowa.
Engaged in a study of the remarkable role that “chai” has come to play in diet, social intercourse and public culture in India, the speaker will look at how changes in manufacturing, marketing and consumption, as also in urban space and social networks, have been responsible for the popularization of tea modified to Indian taste. The talk will focus on how advertising images helped to transmit the “tea habit”, both prior and subsequent to 1947.

Collaboration : American Institute of Indian Studies

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