HarperCollins presents "Amul’s India" book launch followed by a conversation with the author at Main Building, IIC, Lodhi Estate > 6:30pm on 13th June 2012

Time : 6:30 pm

Entry : Free (Seating on First-Come First-Served basis)
Note : Call 011-24619431 ( IIC ) to re-confirm any last minute change or cancellation of the event.

Place : Multipurpose Hall, New Building, India International Centre ( IIC ), 40 Max Muller Marg, Lodhi Estate, New Delhi-110003
Venue Info : Events | About | Map | Nearest Metro Stations - 'Khan Market(Vilolet Line)' & 'Jor Bagh(Yellow Line)'
Area : Lodhi Road Area Events

Event Details : 'Amul’s India' book launch. 
Event Highlight: Speakers-
R.S. Sodhi, MD, AMUL
Rahul daCunha, MD & Creative Head, daCunha Communications
Santosh Desai, Social commentator & author
Swapan Dasgupta, Political commentator & Columnist
Barkha Dutt, TV Journalist & Comunist, will moderate the discussion

Synopsis: The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the ‘popular’ history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages.
The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads.
Amul’s India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.

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