SINGER India - First Experience Retail Center Launch

Venue: Nehru Place, New Delhi 110019, India
Venue Info: Nearest Metro Station - 'Nehru Place(Violet Line)'

SINGER, the world’s leading sewing machine brand with a 170-year legacy, is set to open its first flagship experience retail center in South Delhi’s bustling Nehru Place. This center marks a pivotal shift in SINGER India’s retail approach, transforming the brand's traditional retail spaces into interactive, experience-driven hubs. Over the coming months, SINGER will roll out similar upgrades across its twenty-one existing stores nationwide. The new retail concept, inspired by modern creative hubs and the growing DIY craft movement, blends functionality with style. Designed to resemble a modern country cottage, the store’s minimalist aesthetic—featuring monochromatic tones and clean lines—highlights the vibrant fabrics and threads that accompany SINGER’s innovative machines. The modular design ensures the space can easily adapt for product displays, training sessions, and demonstrations. Customers will have the opportunity to work on SINGER’s latest high-tech sewing machines, participate in hands-on workshops, and learn valuable tips from industry experts. The store will also offer courses in sewing and crafting, encouraging creativity and innovation among both seasoned sewists and newcomers. A highlight of the new store is the History Wall, a visual celebration of SINGER’s remarkable journey, including its contribution to the Apollo mission’s spacesuits. Through images and stories, visitors will discover the brand’s long-standing impact on fashion, craftsmanship, and technological innovation.

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