Philip Lutgendorf, PhD ’87 on Chai Why? The Making of the Indian “National Drink” Illustrated talk at UChicago Center, DLF Capitol Point, Baba Kharak Singh Marg > 5:30pm-7pm on 15th July 2015

Time : 5:30 pm - 7:00 pm (5pm Chai & Registration) Add to Calendar 15/07/2015 17:30 15/07/2015 19:00 Asia/Kolkata Philip Lutgendorf, PhD ’87 on Chai Why? The Making of the Indian “National Drink” Illustrated talk Event Page : http://www.delhievents.com/2015/07/philip-lutgendorf-phd-87-on-chai-why.html UChicago Center, DLF Capitol Point, Baba Kharak Singh Marg, New Delhi -110001 DD/MM/YYYY

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Venue : UChicago Center, DLF Capitol Point, Baba Kharak Singh Marg, New Delhi -110001
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Area : Connaught Place (CP)

Event Description : Philip Lutgendorf, PhD ’87 on Chai Why? The Making of the Indian “National Drink”.

This illustrated talk in collaboration with 'American Institute of Indian Studies' (AIIS), details the spread of tea-drinking in 20th century India. Drawing on both archival and field research, it focuses on the mass popularization of “chai” through changes in marketing and manufacturing, as well as in eating habits and social networks, giving special emphasis to the role played by advertising images in transmitting the “tea habit” to Indians, both before and after Independence in 1947.

Philip Lutgendorf holds B.A. and Ph.D. degrees from the University of Chicago and is currently Professor of Hindi and Modern Indian Studies in the University of Iowa’s Department of Asian and Slavic Languages and Literature, where he has taught since 1985. His book on the performance of the Hindi Ramayana, The Life of a Text (University of California Press, 1991) won the A. K. Coomaraswamy Prize of the Association for Asian Studies. He received a Guggenheim Fellowship in 2002-03 for his research on the popular Hindu “monkey-god” Hanuman, which appeared as Hanuman’s Tale, The Messages of a Divine Monkey (Oxford University Press, 2007). His interests include epic performance traditions, folklore and popular culture, and mass media.  He maintains a website devoted to popular Hindi cinema, a.k.a. “Bollywood” (http://www.uiowa.edu/indiancinema/ ). He is presently translating the Ramcharitmanas of Tulsidas for the Murty Classical Library of India and Harvard University Press, and writing on the popularization of chai in 20th century India. He serves as President of the American Institute of Indian Studies (AIIS).

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Philip Lutgendorf, PhD ’87 on Chai Why? The Making of the Indian “National Drink” Illustrated talk at UChicago Center, DLF Capitol Point, Baba Kharak Singh Marg > 5:30pm-7pm on 15th July 2015 Philip Lutgendorf, PhD ’87 on Chai Why? The Making of the Indian “National Drink” Illustrated talk at UChicago Center, DLF Capitol Point, Baba Kharak Singh Marg > 5:30pm-7pm on 15th July 2015 Reviewed by DelhiEvents on Wednesday, July 15, 2015 Rating: 5

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