Adidas launches its global lifestyle brand 'Originals' in India at Connaught Place, Delhi - 12th September, 2007

• In the Picture : Adidas Store, Connaught Place ( Click the Image for Bigger Size )
  

• Adidas brings ‘Originals’ to India
• Adidas launches its global lifestyle brand in India with its first store in New Delhi
• New Delhi, Wednesday, September 12, 2007: adidas India launched its global lifestyle brand, ‘adidas Originals’ in India today with the opening of its first store in one of the most vibrant and lively shopping areas of New Delhi. Inspired by authentic historical moments in adidas’ vast sporting history, adidas Originals is the ultimate aspirational street fashion label for today’s lifestyle consumer. Andreas Gellner, Managing Director, adidas India inaugurated the store and welcomed celebrity guests, Nikhil Chinapa, Nina Manuel and Rosa Catalano as the brand’s first consumers in India.

• Situated in the heart of Connaught Place, the adidas Originals store is guaranteed to become the ultimate style destination for the city’s fashionable youth. The exclusive store will provide fashion-conscious consumers with a range of products across footwear, apparel and accessories which are totally apart from the collection available at adidas’ sports performance stores.
• Speaking about the launch, Andreas Gellner, Managing Director, adidas India said, “It is a great pleasure for me to announce the launch of adidas Originals in India with the opening of the first store in New Delhi. The introduction of our trendsetting high-fashion label in India strengthens adidas’ presence in the country and affirms our commitment to the Indian market. adidas Originals as a brand stands for individuality, creativity and self expression which is reflected in our collections. We are confident that the brand will gather the same success and admiration in India as it has achieved internationally”.
• Influenced by key sporting and cultural icons of the past 4 decades, the adidas Originals collection is about much more than just sports-inspired products; it has a life of its own, breathing history and a passion for sport. Today the adidas Originals brand stands for free thought, individuality, creativity and self expression. With flagship stores in cities ranging from New York to Tokyo and Copenhagen to Sydney, Originals has today become a truly global brand offering and a unique invitation to celebrate one’s individuality.
• The store presents the adidas Originals Fall/Winter 2007 collection in the international Sport Heritage Lifestyle (SHL) format, which features predominantly white interiors with blue highlights offering the consumer a highly stylized ‘boutique’ feel. The collection comprises five key ranges including Ali by adidas, Respect M.E. by Missy Elliot, Porsche Design, Freizeit and Urban/Core. Each range gives an insight into what makes adidas Originals stand apart from other brands and why these products have had such an immeasurable impact on the world of sport, music and fashion.
• Represented by the Trefoil logo, the Originals collection is part of adidas' Sports Style division and represents a true fusion of sport authenticity and global street style.

• Address : adidas Originals, F-28, Connaught Place, New Delhi – 110001
• Tel: +91 11 51523093

• Store timings : 10 am to 9 pm