Relaunch of Ford Endeavour in Delhi - 20th June, 2007

• Endeavour scales new heights as a true blue Family Action SUV

• June 20, 2007 New Delhi : Ford India today unveiled the future of premium action sports utility vehicle with the launch of the all-new Endeavour.
• The new Ford Endeavour sports a new and more powerful 2.5 litre Duratorq engine with Ford's proprietary TDCi technology, authentic evolutionary SUV exteriors and plush new interiors combining style, safety and comfort.
• Unveiling the new Ford Endeavour, Arvind Mathew, managing director and president, Ford India said, ''The new Endeavour is a supreme combination of the latest in vehicle engineering and legendary 'Built Ford Tough' ruggedness that is a hallmark of Ford SUVs across the globe.''
• The new Ford Endeavour featuring turbo-diesel common rail injection (TDCi) engine delivers 143 PS peak power and delivers astounding torque of 330 Nm for faster acceleration and better drivability.
• Priced attractively at Rs. 14, 72, 000 (ex-showroom, Delhi) for the 4X2 wheel drive variant and Rs. 15, 62, 000 (ex-showroom, Delhi) for the true blue 4x4 wheel drive enthusiasts, Ford India is also launching a Limited Edition* variant packed with additional exciting features priced at Rs. 15, 52, 000 (ex-showroom, Delhi).
• ''The Ford Endeavour has already been the highest selling premium SUV in the Indian market. The new Endeavour with its commanding road presence, comfort, flexibility, safety and robustness, is the ideal action SUV for the modern family'', Mr. Mathew added.
• Scott McCormack, vice president, marketing, sales and service, Ford India, said, ''Today's premium SUV customer wants more power, more comfort and great driving experience from his vehicle – in short, an SUV that is ready for action. The new Ford Endeavour offers 28% more power and 22% torque over the previous model. Ford's proprietary Duratorq technology now makes the new Endeavour extremely fuel efficient.'' said Mr. McCormack.
• The new Endeavour will be available in an attractive palate of colours such as Panther Black, Diamond White and three brand new colours - Jeans Blue, Brush Steel and Mystic Wine.
• ''With over 75 percent changes over the previous model, the new Ford Endeavour provides a vehicle that adapts endlessly to our customer's needs. Whether he's travelling in inner-city Delhi to an important business meeting, transporting his family in absolute safety, exploring the outdoor greens, or enjoying a well-deserved holiday with his children, the new Ford Endeavour will get him there in the lap of luxury.'' McCormack comments.

• The new Ford Endeavour boasts a host of upgrades over the previous model including :
• A 2.5-litre turbo-diesel common rail injection engine that delivers a peak torque of 330
• Newton-metres at 1800 rpm and power of 143 PS at 3500 rpm
• New five-speed manual transmission that offers a more car-like feel with a shorter lever and reduced throw between gears
• New 4x4 transfer case
• New frame, suspension and steering gear
• New 16" alloy wheels, bigger and bolder over fenders
• New multi reflector headlamps, clear fog lamps, tail lamps
• The interiors of the new Endeavour are designed to offer a luxurious experience and will feature:
• New camel environment and leather seats
• New heating, ventilation and air-conditioning system
• New audio system incorporating six-stack CD and MP3
• Twin-bin centre console capable of storing up to 10 CDs, six cup holders and new bigger pouch in the front door trim panels that can house one litre bottle.
• The new Ford Endeavour sports ABS with Electronic Brake Force Distribution and incorporates additional safety features such as increased diameter of the shock absorbers for better control and handling in all driving conditions, repairable breakaway front bumper system that minimizes collision impact and maximizes safety, passive Anti-Theft System (PATS) and an Anti-Theft alarm add to the owner's peace of mind.
• The Limited Edition boasts off additional features such as:
• Wood interiors
• Sleek and stylish body cladding and two tone painting
• A 16" lockable wheel cover for the spare tyre in the rear
• A new bumper overrider
• New chrome fog lamp bezel
• Turning indicators on outside mirrors

• About Ford India :
• Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles made at its modern integrated manufacturing facility, at Maraimalai Nagar, near Chennai. With over 2000 employees, the company's models include the Ikon, Fusion, Endeavour and the Fiesta. Ford India is in its eleventh year of operations in the country.
• Ford India has a network of 117 dealerships across 75 cities in India. By the end of 2007, the company will open another 18 dealerships bringing the total number to 135. Ford in India is poised for greater growth based on a solid foundation of strong products, strong business partners and high caliber employees.

• For more information, visit www.india.ford.com

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