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DGM India Launch Heralds New Dawn for the Fast Growing Online Marketing and Advertising Industry - 6th June, 2007

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  • Pioneers in online marketing solutions- dgm today unveiled its growth strategy for the Indian market
  • New Delhi, June 6th, 2007- Adrian Moss, Founder and CEO of dgm Holdings plc (formerly Deal Group Media Plc) today announced the company’s entry into the Indian internet marketing and advertising industry. dgm Holdings plc, listed at London Stock Exchange, is a market leader in the provision of return on investment (“ROI”) focused online advertising campaigns with successful operations in the United Kingdom, Australia, New Zealand, and South Africa
  • Announcing the launch, Adrian Moss said, “The Indian market is tremendously exciting, as India is among the top five countries globally in terms of number of internet users. Considering that the current rate of consumer penetration is quite low at around 3.5% and also the fact that it attracts less than 2% of total current annual advertising there is scope for exponential growth.”
  • “At present, Indian online marketing and advertising industry is way behind the developed markets of the US, and the UK in terms of technology, processes and ultimately the delivery of ROI for advertisers. We plan to bring proven methodology to India, in effect speeding up the evolution of the digital market place and its ability to justify significant increased spend by advertisers. This will bring it more in line with the rest of the world. Internationally our clientele includes Vodafone, T-Mobile, Mastercard, Monster, Avis, Orange, BT, and so on and our experiences in delivering for them can be applied here too”-added Mr. Moss.
  • Talking about the reality of internet advertising in India, Anurag Gupta, Managing Director of dgm India said, “Internet marketing does allow for specific and calibrated measurement, measured along the terms of CPA (cost per action) and ROI (return on investment) to the extent that the advertiser is able to measure that half of his advertising spend which does not fructify in sales.”
  • Introducing dgm India’s three core elements of online marketing and advertising strategy namely search, affiliate and e-mail marketing, Mr. Anurag Gupta pointed out how these models better deliver ROI, keep the focus on advertisers, and enhance performance from varied channels using world class analytics and technology. Mr. Gupta also shared dgm’s road map for its India operations. “With this launch we commence operations with our Gurgaon office, which is also our India headquarters. We plan to open the Mumbai sales office later this month as also the Bangalore office in the last quarter of 2007.”
  • The Indian industry has responded quite favourably to dgm India’s launch, as evidenced by the signing up of advertisers such as Yatra, Naukri, Sify, Ferns’n Petals, and so on. In fact Dhruv Shringi CEO, Yatra.com eloquently testifies for dgm India, “We have chosen to partner with dgm India because of their continued demonstrated success in more advanced markets like UK & Australia.
  • They also have a great team in India who understand the requirements of an online business like ours and demonstrate a deep understanding of online customer acquisition.”

  • About dgm India
  • dgm India, is a wholly own subsidiary of Deal Group, part of dgm Holdings Plc. The Company's principal activity is the delivery of ROI through affiliate marketing, search engine marketing, display inventory and email, either as individual channels, or as a complete solution. Globally, dgm provides services to more than 250 blue-chip clients and agencies with over 100 staff. Utilising powerful software, dgm has the ability to trace a consumer's activity online to a specific advertisement placed on a specific channel. Therefore, regardless of the pricing model or channel used, dgm can report on the direct correlation between advertising spend and consumer response
  • Official Website : www.dgm-india.com
DGM India Launch Heralds New Dawn for the Fast Growing Online Marketing and Advertising Industry - 6th June, 2007 DGM India Launch Heralds New Dawn for the Fast Growing Online Marketing and Advertising Industry  - 6th June, 2007 Reviewed by Rohit Malik on 05:14 Rating: 5

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